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COMPANY INFORMATION
Rare Method Interactive Corp. 500-1812 4 St SW Calgary, AB T2S 1W1 Tel: (403) 543-4500 Fax: (403) 532-3004 Contact Name Tom Short Industry Advertising		Key Executives Tom Short, pres. Nick Noronha, CFO Manages and produces all aspects of interactive marketing campaigns including marketing strategies, creative development, technology development, media planning and management, campaign analytics, reporting and optimization.
FP ADVISOR COVERAGE Rare Method Interactive Corp. • FP Corporate Analyzer • FP Corporate Surveys • FP Predecessor & Defunct • Ordering FP Products		TOP INDUSTRY PLAYERS Advertising Company Name Revenue ($000s)  Groupe Aeroplan Inc. 1,458,229 MDC Partners Inc. 623,819 Envoy Capital Group Inc. 12,318 Rare Method Interactive Corp. 10,109 OutdoorPartner Media Corporation 5,351 (Links are to Snapshots.)
FINANCIAL RATIOS AS OF FEB 3/10 Listed Close 52-wk High 52-wk Low IAD Latest Dividend Yield 60-mo Beta TSX-VEN/RAM $0.04 $0.15 $0.01 n.a. n.a. n.a. 1.3 Avg 20-day Volume P/E 12-mo EPS EPS Date 1-yr Return 3-yr Return 5-yr Return Market Cap. (000s) 900 n.a. $-0.10 Sept. 30/09 -68.75% -46.14% -31.01% $1,154
ANNUAL FINANCIALS Periods ended: 12m June 30/09 12m June 30/08 12m June 30/07 $000s $000s $000s Operating revenue 10,109 12,692 9,736 Net income (2,473) 136 127 Total assets 4,617 8,170 8,235 $ $ $ Earnings per share* (0.09) 0 0.01 % % % Return on equity (64.64) 8.37 2.90   * Common
TRAILING 12-MONTH VALUES Periods ended: Sept. 30/09 Sept. 30/08 $000s $000s Operating revenue 8,446 12,918 Net income (2,757) 39 $ $ Earnings per share (0.10) 0.00

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